Name. Image. Likeness.


Goh Collective was created with one mission in mind – to empower Towson University student-athletes to achieve their greatest potential, both academically and on and off the field.

Goh Collective is committed to providing innovative ways for Towson student-athletes to grow as leaders, while inspiring them to be champions in competition, in the classroom and in the Towson community. Our ultimate goal is to help every current and future Towson Tiger student-athlete leverage their name, image, and likeness in order to build a brighter future for themselves and to maximize their time at Towson.


Fans of Towson now have the opportunity to support Towson’s student-athletes directly by joining Goh Collective. Each membership level offers exclusive benefits and contributions can be designated by a specific sport, with funds being allocated among participating team members.

Want to support Yellow Jackets working with Atlanta charities? Jackets for Atlanthropy partners with local charities to provide NIL opportunities for student-athletes. Explore options to contribute, including a givebacks program that donates a portion of eligible online purchases at no cost to the consumer.


Approximately 85 – 90%. Goh Collective keeps its overhead costs as low as possible, but must cover expenses related to IT, legal, marketing materials, content creation, student-athlete education, fan engagement experiences, accounting, bookkeeping and agency services.

Yes, Goh Collective members can designate what sport and their respective student-athletes contributions will be earmarked for. Members can also contact us directly to set up activations with their favorite student-athlete(s).

Individuals and businesses interested in giving larger contributions to Goh Collective can contact us directly at

Contributions can be specified for specific sports, programs and activations.

No, contracts vary based on the specific athlete and the requirements of the contributor and/or activation. Each deal is individually negotiated and agreed upon by the student-athletes. That being said, Goh Collective seeks to provide equal opportunities for both male and female student-athletes.

No, contracts are not exclusive. We want all Towson student-athletes to thrive under NIL and take advantage of every opportunity that comes their way.

Goh Collective offers Towson student-athletes near limitless opportunities to engage in NIL activations, including: autograph signings, social media promotions, camps and clinics, charity events, special appearances, commercials, and many more! 

Yes – businesses and individuals can request specific NIL deals with athletes. Contact us at to get started.

Contracts are limited in time and scope to provide protection for contributor funds in situations when student-athlete transfers.

No, Goh Collective is not affiliated with the Towson University in any way. It is a third party created to work with Towson student-athletes.

Student-athletes cannot enter into deals that promote alcohol, drugs, pharmaceuticals, political advertising, pornography, gambling or betting, or other opportunities that go against Towson values. Additionally, there must be quid-pro-quo between the athlete and an individual or business. Goh Collective seeks to create a wide range of NIL opportunities for student-athletes that help them grow as young men and women, while also giving supporters an opportunity to interact with student-athletes in unique ways.

Goh Collective is not a 501c3 tax exempt entity.  As such, contributions to Goh Collective are not tax deductible as a charitable donation.

A business may direct that payments for the NIL activations by the student athletes be used to promote the business and/or market the business’ products and services. To learn more, contact us at

Under these circumstances a business may be able to deduct these payments and/or payments for a membership to Goh Collective as a business expense. Of course, a business seeking a tax deduction for such payments should consult with it’s tax advisor prior to taking any such deduction.

Nothing in this communication is intended to constitute legal or tax advice.